A major role in the ‘brand’ or ‘corporate image’ of a company is its identity. Identity design is based around the visual devices used within a company and is usually assembled within a set of guidelines (but not always). These guidelines that make up an identity usually advise and indicate how the identity is applied throughout a variety of mediums. These guidelines will outline items such as approved colour palettes, fonts, layouts, measurements and so forth. These guidelines ensure that the identity of the company is kept coherent, which in turn, allows the brand as a whole, to be recognisable.
The identity or ‘image’ of a company is made up of many visual devices as:
Revitalising a premium event location in Norfolk
Branding / Print Design / Print Management / Marketing Communications