Brand design & identity
Looking to create a new brand or get some fresh eyes on your existing brand? We can help you harmonize the message to your audience and customers.
When it comes to building a memorable brand, it's all about consistency.
Here at KR Design we help businesses manage their brands visual presence across digital and print based platforms. The brands that excel stick in our brains because their presence is defined by the repetition of the same logo, fonts, colors, and images... everything that makes a business unique. Once we see them enough, they become instantly recognizable, bringing us a clear sense of reliability and security. This recognition is built on the principle of a businesses brand.
Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of the brand to the public.
Brand identity guidelines.
In order to unify a brands touchpoints, you need something to bring it all together and some basic rules to apply. The identity or ‘image’ of a company is made up of many visual devices such as a logo, Stationery, marketing collateral, products & packaging, apparel design, signage and messages & actions.
The unification starts with elements such as colour, typography, iconography and imagery. These elements come together to form the tone and personality of your brand. Consistency is key to delivering a unified brand. It doesn't matter how big or small a brand is – consistency is crucial in order to generate a brand that is recogniseable. making sure that all of your suppliers understand how best to use your brand is where a set of brand guidelines comes in.