Re-imagining a brand within print based documents

Located only four miles north of the city centre of Norwich, The Black Swan is a friendly, traditional, seventeenth century country pub. it is an independent pub with restaurant and seating, accommodation and a function room, along with ample parking, it is a very unique prospect. The Black Swan were in need of assistance managing their print work and re-imagining their brand across all touchpoints.

We set about introducing a set of brand guidelines for the print. This included a new colourway along with fonts and paper stocks. Being independent, the client wanted to move away form visuals that made it look like a chain so we introduced illustrations to compliment the messages.