At the core of everything we do is creative design but it takes more than that to deliver a great service. See how we perceive the values that drive us everyday.
As designers, it is our job is to communicate a client's story, brand and ideas. But we also need excellent communication skills to present, discuss and interpret ideas. It’s imperative to remain professional in communication and we always look to generate a concise brief prior to starting any work based on an initial discussion and fact find. Communication also encompasses criticism. As designers, we have to be able to listen to client’s thoughts and take direction to improve our work and build on communication. It’s imperative that this isn’t seen as a negative and that the clients voice is heard and reflected. Good designers can tell a story and engage an audience.
Our clients don’t just want talent. They want to get to know someone they can count on. It’s important to be reliable, manage requirements, develop consistency and prove trustworthiness. The most important factors for us are to be concise, responsive and organised with both time management and effort. Our ultimate goal is to become the point of contact for all the design requirements of our clients, we get the job done.
As well as the visual and aesthetic aspect of design, it’s critical to embrace the problem-solving side too. As designers, we have to think logistically and critically to make things work. Keeping a project on time and to a budget can often lead to thinking in a different manner and adapting to suit the requirement. Creativity is needed not only to produce something brilliant but also to work out how to bring a project together and turn ideas into a finished product. It is important to remain curious about a brand and the motivation in order to produce content that is engaging. Having an open mind is crucial to creating design work that solves the problem facing a client from a clients perspective, as well as an end users perspective. Self-criticism also allows us to strive forward and challenge ourselves and make sure that the little things count.
Design work can be time consuming. Getting to a result doesn’t happen instantly. It takes patience to let an idea develop, work on the communication and try out creative alternatives before getting to the result. Research, understanding and focus are required to come to an understanding of the best concept and ultimate direction in order to create a tangible product and a quality outcome.
Design is a labour of love. It isn’t a simple calculation, it requires thought and experience. This thought time though can often be compressed by budget so being passionate and driven are crucial. We use that passion to keep going when we are under constraints. Drive is what keeps us thinking out of office hours and passion is why I do it, because their can always be a better solution.